False Advertising

False Advertising

Group from United Kingdom

Genres: grunge, noise pop, rock, Grunge, alternative, Garage Rock, indie rock

About False Advertising

Emerging from humble DIY beginnings in Manchester, False Advertising have spent years honing their craft by developing their own take on grungy alternative rock. The Sorry Window, the band’s upbeat, yet melancholy new single is the second taste of new music following the band’s previous album Brainfreeze, and 2024 single Don’t Ask Me (both released via Alcopop!). The track arrives after a time of transition for the band, with the previous year seeing a lineup change, a headline tour and festival appearances at Manchester Punk Festival, Strangeforms and Duck and Dive. Jumping back in head-first, they are set to share more new music across the forthcoming months, building towards the release of a new record produced at London’s Church Studios by Luke Pickering (Fontaines D.C, Sam Ryder, Arlo Parks) and mastered by Grammy winning engineer Kevin Tuffy (TTSSFU, Metronomy). The new record marks a return of-sorts to their DIY roots. The majority of tracks beginning as DIY recordings by Jen Hingley at home and in Manchester rehearsal spaces during Covid, later developed with bassist Josh Sellers and producer Luke Pickering between 2021-23. Later all coming together with former member Chris Warr at London’s The Church Studios to complete the sessions. “We went into 2020 having just released an album that we were proud of, booking dream live dates and even landing a full page feature in Kerrang! - only to see it all fall apart as Covid took hold and people’s priorities quite rightly changed”. Explains Jen. “During that time the only thing I wanted to do was keep making music, but gaining the skill to take more of a lead on the recording of it on my own, while watching a lot of the stuff we’d worked for slip away in real time was quite the learning curve.” The resulting record is eclectic and wide-ranging in influence, fusing the spark, immediacy and personality of those DIY beginnings with the confidence and polish of one of London’s top recording studios. False Advertising’s journey towards this new material contrasts with the preceding five years, which was one of continuous momentum. They’ve supported Idles, Jamie Lenman (with Jen later joining his band on lead guitar), and Everything Everything; played SXSW; been invited by Robert Smith to perform at his Meltdown festival alongside Deftones and Nine Inch Nails; and appeared at festivals from 2000 Trees, Truck and Sound City to South Korea’s Zandari Festa. Alongside putting on their own “Falsestival” in Manchester, the band have earned acclaim from NME, Dork, DIY and support across BBC Radio 1, BBC 6 Music, and Kerrang! Radio. “The exciting thing about having this record done after such a long time is that anything could happen,” Jen says. “These songs came from a place of defiance and not being ready to give up so easily, and if anything comes of them it’ll be down to their strength. Which is exactly how it should be.”

Taken from Last.fm

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