AlJazeera Network
AlJazeera Network
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Al Jazeera English
About AlJazeera Network
Al Jazeera English is a 24-hour English-language news and current affairs TV channel headquartered in Doha, Qatar. It is one of the three largest English-language news channels worldwide, and is the sister channel of the Arab-language Al Jazeera. The station broadcasts news features and analysis, documentaries, live debates, current affairs, business, and sports. The station claims to be the first global high-definition television network. Al Jazeera English is the world’s first English-language news channel headquartered in the Middle East. The channel aims to provide both a regional voice and a global perspective to a potential world audience of over one billion English speakers, but without an Anglo-American worldview. Instead of being run under central command, news management rotates around broadcasting centres in Kuala Lumpur, Doha, London and Washington, DC, "following the sun." The station also aims "to give voice to untold stories, promote debate, and challenge established perceptions", and to "set the news agenda, bridging cultures and providing a unique grassroots perspective from under-reported regions around the world". Philosophy Al Jazeera English has stated objectives of emphasizing news from the developing world, of "reversing the North to South flow of information" and of "setting the news agenda". The latter is the channel's main slogan. Some observers, including media scholar Adel Iskandar, have commented that this focus can be seen, in the eyes of Western viewers, as casting Al Jazeera English as a global "alternative" news network, though the entire Al Jazeera brand has been heavily mainstreamed in many parts of the world. Other Al Jazeera English slogans and catchphrases include: "All the News | All the Time", "Fearless Journalism" and "If it's newsworthy, it gets on air, whether it's Bush or Bin Laden." Al Jazeera's Code of Ethics mirrors some of these statements. The English brand identity and its "EVERY ANGLE | EVERY SIDE" promotional positioning was led by Director of Creative, Morgan Almeida.."to preserve the amazing Arabic heritage and extend this in a language familiar to diverse global audiences". Launch and reach The channel was launched on 15 November 2006. It had aimed to commence global broadcasting in June 2006 but had to postpone its launch because its HDTV technology was not ready. The channel was due to be called Al Jazeera International, but the name was changed nine months prior to launch when it was absorbed into the Network administration. The channel had expected to reach around 40 million households, but it far exceeded that launch target, reaching 80 million homes. As of 2009, Al Jazeera's English-language service can be viewed in every major European market, and is available to 130 million homes in over 100 countries via cable and satellite, according to Molly Conroy, a spokeswoman for the network in Washington. It is one of the three largest global English language 24 hour news channels, the other two being BBC World and CNN International. However the channel is noted for its poor penetration in the North American market, where it is not carried by almost all cable networks except local networks in Toledo, Ohio, and Burlington, Vermont. It has begun a campaign to enter the North American market, including a dedicated website IwantAJE.com. In 2008 Al Jazeera's English language channel has won the The Golden Nymph award in the category of Best 24 Hour News Programme at the Monte Carlo Television Festival. The jurors especially singled out Nour Odeh, Al Jazeera's Gaza correspondent, for her bravery in reporting from the Gaza Strip. Al Jazeera English also received nominations in several other news categories, as for example for the Best News Documentary award for the report Inside Myanmar – The Crackdown. The channel is also currently available for viewing online. The channel recommends online viewing via Livestation, a free software (live, high quality), at its website (live, low quality), or at its YouTube channel.
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